Selena Gomez is Filing a $10 Million Lawsuit against a Mobile Game for allegedly stealing her Likeness

April 18, 2020 Off By JJ

American actress, singer, and songwriter Selena Gomez is filing a lawsuit worth $10 million USD agasint Clothes Forever – Styling Game.
Clothes Forever – Styling Game is a mobile game that lets players interact and shop with models and celebrities such as Kim Kardiashian, Gigi, Beyonce, Taylor and more.
The game itself has many micros-transactions one of which is premium in-game purchases worth $99.99 USD.

Selena Gomez announces a new makeup line called Rare Beauty — Image credits: *Tibrina Hobson/Getty Images*

American actress, singer, and songwriter Selena Gomez is filing a lawsuit worth $10 Million USD against a mobile game called Clothes Forever – Styling Game for allegedly copying and using her likeness without her permission and endorsement.

What is Clothes Forever – Styling Game? This is a mobile game that lets players interact and go shopping with models and celebrities. Its promotional material states “Interact with the most beautiful models and celebrities; the likes of Kardashian, Gigi, Beyonce, Taylor, and more will be dropping by and asking for YOUR fashion advise!”

Clothes Forever App, the new addictive fashion game. Download the ... — Image Credits: *Guangzhou Feidong Software Technology Co./MutantBox Interactive*

The mobile game Clothes Forever – Styling Game is known for using many images of actual celebrities as part of the game’s aesthetics.

The game is also fiddled with many micro-transactions, one particular transaction which is emphasized on Selena Gomez’ lawsuit includes premium in-game purchases items worth 99.99 USD.

As seen in the image, the game features the likenesses of many celebrities such as Taylor Swift and Kim Kardashian

As seen in the image below, the suspected use of Selena Gomez in the mobile game draws some highly visible similarites to Selena Gomez’ Magazine cover of the November 2015 issue of Flare Magazine. Some would say that this is a blatant copy of the magazine cover.

Selena Gomez’ likeness in the left, Selena Gomez’ Flare Nov 2015 Magazine cover on the right
Image Credits: *Guangzhou Feidong Software Technology Co./MutantBox Interactive* (left) Limited, *Flare Magazine* (Right)

The companies being sued for this use of Selena Gomez’ imagery are the following, according to a report from Variety.

Guangzhou Feidong Software Technology Co. – the Chinese based seller of the mobile game
MutantBox Interactive Limited – the British based company who holds the game’s copyrights

According to the lawsuit being filed by Selena Gomez and her legal team, “Defendants never requested, consulted, or informed Gomez regarding the use of any of her publicity rights in connection with the Game, Nor, if asked, would Gomez have consented to such use for the Game, which apparently relies on the unsavory practice of luring its users to make in-game purchases in amounts as much as $99.99 to fund imaginary spending in the Game and unlock features.”

Additional details in the lawsuit also points out that Clothes Forever is also a “bug ridden” game and “its only rated 3.5 stars out of 5.”

Facebook Comments